April 20, 2021

PEACOCK EARLY PREVIEW BEGINS ON XFINITY X1 AND FLEX

PEACOCK EARLY PREVIEW BEGINS ON XFINITY X1 AND FLEX

Included at No Additional Cost, X1 and Flex Customers Will Enjoy a Sneak Peek of

Peacock Premium Before Its National Launch on July 15

Peacock Premium Offers 15,000+ Hours of the Blockbuster and Classic Movies and Series
From NBCUniversal and Beyond Including Series Like 30 Rock, Parks and Recreation, Two
and a Half Men, Yellowstone and the Iconic Law & Order brands, and Movies Like Jurassic Park and Shrek

Late Night Early Begins with Jimmy Fallon’s The Tonight Show: At Home Edition and Late Night with Seth Meyers

All New Episodes of Curious George and DreamWorks Animation Original Series

Where’s Waldo? and Cleopatra in Space Available Exclusively

NFL Wild Card Game and “One World: Together at Home” Concert Special to Stream Live on Peacock

Xfinity Launches Peacock Marketing Campaign Across All Platforms

PHILADELPHIA, PA and NEW YORK, NY– April 14, 2020 – Tomorrow, Comcast will launch an early preview of the premium tier of Peacock, NBCUniversal’s new ad-supported subscription streaming service, included at no additional cost for millions of Xfinity X1 and Flex customers across the country.

The early preview will be followed by the national launch on July 15, which includes a free tier featuring more than 7,500 hours of movies and shows that will be accessible to all across mobile, web and popular connected-TV platforms. At this time, Peacock Premium will also be available for $4.99 per month on all popular connected devices, as well as an ad-free tier for an additional $5.00 per month.

All Peacock programming is supported by a first-of-its-kind advertising experience, featuring approximately five minutes of commercials or less per hour, a host of new ad innovations, and an impressive group of launch sponsors.

With the majority of the country currently at home, Comcast has seen a 50 percent increase in on-demand consumption year-over-year and voice remote searches for free content up nearly 250 percent.

“Now more than ever there is a need for a free quality streaming service that can provide viewers with both the information they need to stay informed and entertainment they seek to escape the moment,” said Matt Strauss, Chairman of Peacock and NBCUniversal Digital Enterprises. “With Peacock, we will deliver many of the best movies and TV shows of our time—as well as timely news and topical programming—and do our part to bring people together through the power of entertainment.”

“Offering Peacock Premium at no additional cost, seamlessly integrated on Xfinity X1 and Flex is another example of our commitment to provide more value, content and choice to customers,” said Dana Strong, President of Xfinity Consumer Services at Comcast. “With entertainment hours on our platforms up 24% versus last year, we know that our customers will enjoy discovering Peacock and all its great content during this exclusive preview period.”

In addition to making Peacock an anchor tenant on Flex, Xfinity will be widely promoting Peacock with a comprehensive marketing campaign, including on-air spots featuring Amy Poehler and prominent promotion and signage across platforms like Xfinity.com.

HOW TO WATCH
Rolling out over the next few weeks, X1 and Flex customers can start streaming more and scrolling less by simply saying “Peacock” into the award-winning Xfinity Voice Remote. Xfinity Flex is a personalized, 4K streaming device that is included free with Xfinity Internet and
offers choice, control, flexibility, and thousands of free movies and shows. Flex customers can find Peacock movies and shows in the “New This Week” and “Free to Me” rows, as well as explore content via a “Trending Now on Peacock” row among all of their other streaming favorites in one place. X1 customers can also browse Peacock programming editorially integrated throughout the X1
guide, right alongside all of the live TV and on-demand shows and movies included with their Xfinity TV subscription, and other streaming services available on X1.

WHAT TO WATCH
Peacock Premium features more than 15,000 hours of current TV shows and classic favorites like Law & Order: SVU, 30 Rock and Friday Night Lights, popular movies like Jurassic Park, E.T. and Ray, and kids programming like Curious George and original animated series Where’s Waldo? and Cleopatra in Space from DreamWorks Animation. Peacock also features timely live and on-demand content across news, sports, reality and late night, which kicks off tomorrow with exclusive early access to content from Jimmy Fallon’s The Tonight Show: At Home Edition and Late Night with Seth Meyers prior to their linear telecasts.

mikethemovieguy

New Dad / X-Radio Jock / Blogger / TV Junkie / Movie Lover / Club Host / Emcee at San Diego Comic-Con / Podcaster on AudioBoom.com/channel/iwatchmike

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