Telemndo, E! and Universo Make History with LATINX NOW!, The First Total-Market Entertainment Show in English and Spanish
MIAMI – October 1, 2018 – Telemundo, E! and Universo make history with Latinx Now!, the first-ever total-market entertainment program produced in English and Spanish for bicultural audiences across U.S. and Latin America, premiering Wednesday, October 3. Hosted by renowned influencers Christian Acosta, Nastassja Bolivar and Claudia Vergara and a special guest host every week, the 30-minute show covers the latest news stories in entertainment, candid interviews with celebrities and highlights talent in fashion, style, beauty and more, with a focus on creating culturally-relevant content that provides crossover appeal and addresses Hispanic passion-points and interests. Every Wednesday, the show will feature top celebrities such as Luis Fonsi, Becky G, Sofia Carson, Kevin Hart, Fat Joe, Malu Trevejo, Karol G, Ozuna, Leslie Grace, CNCO, Alex Sensation, Al Madrigal, C Tangana, De la Ghetto and Ignacio Serricchio, among others.
“We’re thrilled about our new multiplatform partnership with E!, expanding Telemundo’s powerful digital portfolio to bring relevant and engaging content to our GenM (millennial, multicultural, mobile) audience and offer more choices and flexibility,” said Peter Blacker, Executive Vice President of NBCUniversal Telemundo Enterprises Revenue Strategy & Innovation. “E! is a natural partner and this gives our multicultural and bilingual audiences a seamless, one of a kind experience on the channels of their choice and in their preferred language.”
Latinx Now! is available on the Telemundo Entretenimiento YouTube channel and Universo Cable, which will air the Spanish-language version every Wednesday at 1pm ET. E! News’ YouTube channel will present the English version every Wednesday at 3pm ET/12 PT, in addition to clips and articles showcasing Latinx Now! on their website, Eonline.com. Viewers can also access Telemundo.com and Universo’s YouTube channel for segments of the show.
“As we continue to expand on E! News’ growth and success as one of the foremost multiplatform entertainment news and women’s lifestyle brands, we are excited to partner with Telemundo and Universo to launch the first entertainment news series produced for multicultural and bilingual audiences,” said John Najarian, executive VP and GM of E! News and Digital. “Telemundo is a recognized leader in the Hispanic market, and coupled with E! News’ entertainment authority and tremendous digital footprint, ‘Latinx Now!’ will provide a unique bilingual viewer experience that will better serve our diverse audience across the NBCUniversal portfolio.”
“In order to harness the full power of the NBCUniversal portfolio on behalf of our clients, it will become increasingly important to create opportunities for brands to reach their target consumer across our properties,” said Laura Molen, Executive Vice President, Lifestyle and Hispanic Advertising Sales, NBCUniversal. “LatinX provides the E! and Telemundo consumers, who are young, mobile and social, with content they crave, as well as affords marketers the opportunity to engage this powerful consumer group.”
About the Hosts:
With a social reach of over one million followers on YouTube, Twitter, Facebook and Instagram, Christian Acosta has solidified his rank across the U.S. and Hispanic market as a social media star and digital host. He has been the social media face for many Telemundo properties, including El Pulso Via Mashable, El Buzz Live, Latin Billboard Music Awards, iHeartFiesta Latina, Premios Tu Mundo and the Latin American Music Awards, among others.
TV host, professional model, fashion expert and two-time beauty queen, Nastassja Bolivar has become a popular personality across social media platforms through her ingenuity, great charisma and passion. The former Miss Nicaragua Universe 2013 who won the pageant’s Best National Costume, was also crowned as the 2011 Nuestra Belleza Latina.
With over 175,000 social media followers globally, Claudia Vergara has become an influencer for fashion and lifestyle through Instagram. The niece of the internationally renowned actress Sofia Vergara, Claudia pursued a career in fashion after studying at the Fashion Institute of Design and Merchandising in Los Angeles and worked in New York for Oscar de la Renta’s fashion house. Claudia has worked and engaged with well-known consumer brands including Head & Shoulders, Quaker, Avon, Cover Girl and Nike, among others.
Viewers can follow @LatinxNow on Instagram, Facebook, Twitter and Snapchat using #LatinxNow.
About NBCUniversal Telemundo Enterprises:
NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Global Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 27 local stations, 51 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.
About E! Entertainment
E! is the only global, multi-platform brand for all things pop culture. The network is currently available to 91 million cable and satellite subscribers in the U.S. ‘E! News’ airs nightly on the network and is the leading multi-platform publisher delivering breaking entertainment news and pop culture coverage 24/7 across all digital and social media. E! programming includes popular series ‘Keeping Up with the Kardashians,’ ‘Total Divas,’ ‘Botched,’ and ‘Hollywood Medium with Tyler Henry’ as well as the network’s scripted series ‘The Royals.’ Additionally, E!’s ‘Live from the Red Carpet’ signature events keep fans connected to their favorite stars on pop culture’s biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.
UNIVERSO is the fastest growing Spanish-language entertainment cable network in the U.S. bringing immersive original programming and the world’s top sports franchises to more than 40 million households. As one of the most widely available cable channels for U.S. Hispanic audiences, UNIVERSO delivers a thrilling mix of original scripted series, celeb-reality shows, mainstream signature series, blockbuster movies and exclusive sports action – including Liga MX, CONCACAF, Premier League, Confederations Cup, FIFA World Cup™, WWE and must-see live events on TV, online and mobile devices. UNIVERSO is part of NBCUniversal Telemundo Enterprises, a division of NBCUniversal, one of the world’s leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation.