Tagged: Netflix

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‘DO YOU KNOW WHEN YOU WERE HOOKED? NETFLIX DOES!’

Netflix Unveils When Fandom Begins For Some of Today’s Most Popular Series

Los Gatos, Calif., September 23, 2015 — It may have taken Walter White nearly an entire season to become Heisenberg and Frank Underwood 13 episodes to become VP (spoiler alert!), but it turns out fans committed to these series long before those plot twists unfolded. Hint: it wasn’t in the pilot episode.

Netflix analyzed its global streaming data* across the inaugural seasons of some of today’s most popular shows – both Netflix original series and shows that premiered on other networks – looking for signals that pointed to when viewers became hooked. It turns out that when commercia breaks and appointment viewing are stripped away and consumers can watch an entire season as they choose, you can see fandom emerge. That is, 70% of viewers who watched the hooked episode went on to complete season one or more poetically, when members were hooked and there was no turning back…