“SHOW DOGS” Partners With The Most Pawsitively Pawesome Brands!
GLOBAL ROAD ENTERTAINMENT and riverstone pictures TIE IN WITH key brands FOR RELEASE OF SHOW DOGS
IN THEATERS MAY 18, 2018
Big Boy Restaurants International, Healthy Spot, Menchie’s Frozen Yogurt, PoochSelfie and Spectrum Brands’ Dingo and FURminatorpartner
with Global Road Entertainment’s Show Dogs Movie
Show Dogs Partners With The Most Pawsitively Pawesome Brands!
Los Angeles, May 1st, 2018
To celebrate National Pet Month which is observed during the entire month of May, Global Road Entertainment and Riverstone Pictures, in concert with their Promotional Partnership Agency, Allied Integrated Marketing, announced today they have lined up Big Boy Restaurants International, Healthy Spot, Menchie’s Frozen Yogurt, PoochSelfie and Spectrum Brands’ Dingo and FURminator as the studio’s awesome promotional partners to support the May 18, 2018release of Show Dogs.
Big Boy Restaurant steamed up with the studio to create a ‘pawful’ of fun. Their mission is to create memorable meal moments for the whole family to enjoy, and what better way to do that than with the Show Dogs movie. Big Boy Restaurants is offering consumers the chance to enjoy our main character,Max’s Show Stopping Peanut Butter Malt, and play with the film’s stars via Show Dogs’ movie coloring sheets found in-restaurants, along with film posters and tent cards. You can find out more about the excitement by visiting http://www.bigboy.com, and https://www.facebook.com/bigboyrestaurants and https://twitter.com/itsyourbigboy.
We have teamed up with pet retailer, Healthy Spot, to host a pawesome sweepstakes and marketing campaign. With best-in-class pet food, products, dog grooming and daycare services, Healthy Spot treats every dog like a Show Dog. Beginning April 9, all Healthy Spot locations throughout Los Angeles will celebrate the film through in-store signage and digital displays. Plus, customers will have the opportunity to enter to win a trip to the world premiere of the film in Los Angeles and a $250 gift card to Healthy Spot! Learn more by following @healthyspot on Instagram, Facebook and Twitter or at healthyspot.com/showdogs.
In May 2018, in celebration of the film Show Dogs, Menchie’s Frozen Yogurt will promote the film’s stars including Max, Sprinkles and Daisy in their stores. Menchie’s is launching a limited-edition movie themed cup that guests can fill with their favorite delicious Menchie’s frozen yogurt flavors. Menchie’shas also created film thematic in-store signage, as well as cake toppers that guests can add to their Menchie’s fro-yo cakes. To find a store near you, visit www.menchies.com. Menchie’s will also be hosting Show Dogs raffles on their social media pages, including chances to win exciting prizes! For more information about the raffles, please visit www.facebook.com/mymenchies.
Beginning April 2018, Pooch Selfie will launch their Show Dogs’ partnership via their website, social media and customer emails. Pooch Selfie is the perfect partner for our film’s ‘show dogs’since Pooch Selfies help you take better selfies with your precious pets.
Dingo® dog treats and chews and FURminator® pet shedding solutions from Spectrum Brands Pet LLC will help Show Dogs take center stage in the weeks leading up to its premiere with special in-store product displays, promotional packaging, digital TV spots and social media content. Dingo and FURminator brands are committed to happy, healthy pets and the people who love them with high-quality pet care solutions designed to make every dog feel like a Show dog.
ABOUT BIG BOY RESTAURANTS INTERNATIONAL
Big Boy Restaurants International LLC is based in Warren Michigan, right outside of Detroit. The company operates and franchises 84 Big Boy, Bob’s Big Boy and Big Boy’s Burgers and Shakes restaurants in Michigan, Ohio, California and North Dakota.
ABOUT HEALTHY SPOT
Healthy Spot was founded by Andrew Kim and Mark Boonnark in 2008, following the 2007 pet food recall. Healthy Spot has removed the guesswork by assuring that every stocked product meets stringent pre-selection criteria for premium quality of ingredients and quality in procurement and manufacturing. All Healthy Spot products are organic, natural, raw and/or eco-friendly and made with responsible manufacturing practices. In addition to products, Healthy Spot offers full-service grooming, daycare and obedience courses taught by nationally recognized trainers. Healthy Spot is committed to inspiring healthy pet lifestyles by creating authentic experiences and fostering community, one pet at a time.
ABOUT MENCHIE’S FROZEN YOGURT
Menchie’s creates lasting memories by providing an unparalleled guest experience with a mission to make every guest smile. Menchie’s is a world-leader of ensuring best-in-class products and is the ambassador of frozen yogurt quality worldwide. With 550 stores, the franchise has locations open in the United States, Canada, Japan, United Arab Emirates, Saudi Arabia, India, and more. Menchie’s expects to celebrate 600 stores in 2018. Guaranteeing happiness in every cup, the brand offers guests premium rotating yogurt flavors and delicious toppings for unlimited combinations in every bite. The proprietary collection is made from the milk of “smiley” California cows, which have not been treated with artificial growth hormones (rBST). Menchie’s frozen yogurt contains live and active cultures and has received the Live and Active Culture (LAC) seal indicating its endorsement by the National Yogurt Association. For more information, please visit www.menchies.com. Like Menchie’s on Facebook at www.Facebook.com/MyMenchies or follow on Twitter and Instagram at www.Twitter.com/MyMenchies and https://www.Instagram.com/MyMenchies/.
ABOUT POOCH SELFIE
Pooch Selfie is the first product which is designed to help you take better pictures and selfies with your pets. But Pooch Selfie is not just the product; Pooch Selfie is an idea; to change the way pet owners make memories with their furkids forever. Pooch Selfie is a smartphone attachment which allows you to clip a squeaky ball to your phone, giving you the power to focus your dog’s attention before you snap that perfect shot. In 2015, this backyard invention became a Kickstarter success and is now available on Poochselfie.com, Amazon, and Bed Bath & Beyond.
ABOUT SPECTRUM BRANDS HOLDINGS, INC. (DINGO & FURMINATOR)
Spectrum Brands Holdings (NYSE: SPB), a member of the Russell 1000 Index, is a global and diversified consumer products company and a leading supplier of consumer batteries, residential locksets, residential builders’ hardware, plumbing, shaving and grooming products, personal care products, small household appliances, specialty pet supplies, lawn and garden and home pest control products, personal insect repellents and auto care products. For more information, visit www.spectrumbrands.com.
ABOUT SHOW DOGS
Starring Will Arnett, Chris “Ludacris” Bridges, Natasha Lyonne, Jordin Sparks, Gabriel “Fluffy” Iglesias, Shaquille O’Neal, Alan Cumming, and Stanley Tucci, SHOW DOGS is a family comedy about the unlikely pairing of a human detective (Arnett) and his canine partner (voice of Chris “Ludacris” Bridges), who has to go undercover at the world’s most exclusive dog show to solve his biggest case yet.
ABOUT GLOBAL ROAD ENTERTAINMENT
Global Road is a preeminent worldwide content studio that develops, finances, produces, acquires, and distributes entertainment content across theatrical, television, digital, and emerging platforms. The company also represents the distribution rights on behalf of third-party films intended for a global audience. Owned by Tang Media Partners, Global Road Entertainment is uniquely positioned to harness its deep resources and experience as a producer, financier, and sales entity to offer the industry and consumer a robust slate of traditional and next generation content.
ABOUT RIVERSTONE PICTURES
Riverstone Pictures is a Reliance Entertainment company and is backed by Ingenious. The company was founded in 2014 by veteran Hollywood producer Deepak Nayar and Nik Bower, former MD of Media at Ingenious. Based in London and Los Angeles, Riverstone produces and finances theatrical feature films and international television. Its projects to date include Michael Grandage’s first film Genius, starring Colin Firth, Jude Law, Nicole Kidman and Laura Linney; Taylor Sheridan’s directorial debut Wind River, starring Jeremy Renner and Elizabeth Olsen; Peter Landesman’s Watergate drama Felt, starring Liam Neeson and Diane Lane; and Final Portrait, written and directed by Stanley Tucci and starring Geoffrey Rush. Riverstone has also financed the independent action movies Sleepless starring Jamie Foxx and Replicas starring Keanu Reeves. Its current production slate includes Harmony Korine’s The Beach Bum starring Matthew McConaughey, Julian Schnabel’s At Eternity’s Gate starring Willem Dafoe and Oscar Isaac and Michael Winterbottom’s The Wedding Guest starring Dev Patel. The company also has a growing development slate led by Jeremy Baxter, former head of acquisitions and development at Protagonist Pictures.
ABOUT ALLIED INTEGRATED MARKETING
Allied Integrated Marketing is the leading entertainment, arts and lifestyle agency in North America, and works with many of the best brands in entertainment and consumer marketing. Allied’s innovative team includes experts in Publicity, Promotions, Experiential, Media, Creative, Partnerships, Market Research and Multicultural marketing, as well as a full-service Digital offering via its digital division, 87AM. Allied delivers effective, integrated campaigns on a national, regional and local basis via a unique network of 22 offices in the U.S. and Toronto, which gives the agency the exclusive local insight, strong community relationships and on-the-ground resources to activate consumers where they live, work and play. For more information about how Allied drives results for its clients, please visit www.alliedim.com