Roadside Attractions Had Its Strongest Opening Of The Year With ‘BEATRIZ AT DINNER’
Roadside Attractions had its strongest opening of the year with Miguel Arteta’s and Mike White’s satirical comedy BEATRIZ AT DINNER. On 5 NY and LA screens the film grossed an estimated $150,160 for an estimated PSA of $30,032, and notably placed #1 at The Landmark in LA, surpassing WONDER WOMAN. BEATRIZ garnered fantastic reviews since its world premiere at the 2017 Sundance Film Festival, including career-best accolades for star Salma Hayek in the title role. The film is drawing a mix of audiences, both younger and older, and both Latino and non-Latino. Roadside expects a very strong Sunday box office in line with the performance of films appealing to a significant Latino audience.
While promoting, in addition to the general Hispanic entertainment press, Hayek and Arteta did an entire complement of Hispanic hard news shows, where the story of Beatriz as an immigrant in LA had particular resonance. Mike White’s script and Miguel Arteta’s acute direction have captured the current cultural moment and audiences are responding.
The filmmakers, Hayek, Lithgow and the entire cast supported the film extensively in traditional and digital media, and their social media support throughout the campaign elevated the trailer to more than 25M views on BEATRIZ’s Facebook page alone, a historical high for any Roadside release.
Roadside is releasing the film in partnership with FilmNation.