COMCAST CELEBRATES BLACK HISTORY, INTRODUCES NEW PERMANENT COLLECTION “BLACK HISTORY ALWAYS ON”
With the intent of offering content that celebrates Black History year-round, Comcast launched a new permanent collection in the ‘Black Film & TV’ destination of Xfinity on Demand called “Black History Always On”.
This collection includes more than 100 titles of content including historical documentaries, biographical films, Comcast’s original Voices of the Civil Rights Movement profiles, specials from networks like Smithsonian Channel and more. It will serve as the permanent place on the Xfinity on Demand platform to learn about the achievements of African-American people year round.
In fact, a recent study by Nielsen DBS showed that over 60% of black millennials agree that it feels really good to see stars in media who share their ethnic background. That’s one of the reasons that this month the Black Film & TV destination includes a section called ‘Black Women Behind the Scenes,’ which puts a spotlight on women directors, producers, writers, costume designers, and even stunt doubles. Included in this section are intimate one-on-one conversations with talented women like Gina Prince Bythewood, Susan Fales Hill, Effie Brown, Kay Oyegun, LaFaye Baker, Quinta Brunson and Franchesca Ramsey to name a few. There are also a few men like Prentice Penny, David E. Talbert, Malcom D. Lee and Reggie Rock Bythewood weighing in. Comcast’s network partners also participated by capturing conversations with their women behind the camera including Tasha Smith and D’Angela Proctor for TV One, Zola Mashariki and Connie Orlando for BET, Terri J. Vaughn for Aspire and Lucy Chodota for The Africa Channel, to name a few.
Lastly, Comcast believes in independent black filmmaking. The company has officially announced a partnership with American Black Film Festival and BlackStar Film Festival to launch a special collection through our Streampix on demand service, which is licensing short and feature length films and webisodes from alumni filmmakers who screened their works at past festivals. With these new partnerships, Comcast is using the Xfinity on Demand platform to invest in the black filmmaking community and showcase its work to an even broader audience.
Comcast is proud to create and launch a collection of content and stories that parents can sit down with their kids and watch together, not just in February but whenever they choose, because for Xfinity, Black History is Always On.
Users can find all of this content in the ‘Black Film & TV’ destination, on X1 on demand, by selecting the On Demand menu and scrolling right or by saying “Black Film & TV” into the X1 Voice Remote.
So what are you waiting for? Happy watching! #BlackHistoryAlwaysOn #XfinityBH