AWARD-WINNING ORIGINAL SERIES “VIDA” EARNS THIRD SEASON ON STARZ
AWARD-WINNING ORIGINAL SERIES
EARNS THIRD SEASON ON STARZ
“’Vida’ is an important series — for representation, for diversity, for women”
“It has a setting and a language that are its own, elevating a very good show to something quite vital.” – The Hollywood Reporter
Santa Monica, Calif. – Starz COO Jeffrey Hirsch announced today that the STARZ Original series “Vida” from Executive Producer and showrunner Tanya Saracho (“How to Get Away With Murder,” “Looking,” “Girls”) has been picked up for a third season.
“It is a rarity in television today to have a series earn this level of critical praise for two consecutive seasons and spark cultural conversation in the way that ‘Vida’ has,” said Hirsch. “We are proud to continue to tell this story with Tanya and the incredible cast and crew she has assembled.”
Winner of the 2019 GLAAD Media Award for Outstanding Comedy series and earning 100% on Rotten Tomatoes for both seasons, “Vida” was created by Tanya Saracho, who executive produces alongside Big Beach TV’s Robin Schwartz, Peter Saraf and Marc Turtletaub with Stephanie Langhoff.
“Vida’s” Hispanic audience has grown 56% compared to the same period in Season 1,* giving it the highest Hispanic audience composition among premium scripted series in 2019 (Live+3).** Additionally, STARZ Hispanic subs have grown 17% since the series premiered in May 2018*** and the number of new customers who watched “Vida” season two on the app in the first seven days was almost double year over year.
“’Vida’ isn’t special only because it’s putting underrepresented American stories onscreen.
It’s special because it’s doing it so well, mining the epic drama and the discrete experiences
of its characters’ lives to create something that’s elaborate, distinct, and beautiful
all at the same time.” – The Atlantic
In the second season of “Vida,” Lyn and Emma begin the monumental task of rebuilding their mother’s business while navigating financial constraints, competing developers, and the growing anti-gentrification movement. Lyn and Emma must contemplate the relationships in their lives, including their own, and are forced to dig deep to unearth what their mother’s legacy means to them.
“Vida” stars Melissa Barrera (“Club de Cuervos” and upcoming features In the Heights and Carmen) as Lyn, Mishel Prada (“Fear The Walking Dead: Passage”) as Emma, Ser Anzoategui (“East Los High”) as Eddy, Chelsea Rendon (Bright) as Marisol, Carlos Miranda (The Bling Ring) as Johnny, and Roberta Colindrez (“I Love Dick”) as Nico.
Senior Vice President of Original Programming Kathryn Tyus-Adair is the Starz executive in charge of “Vida.”
Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ® brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming.
*Source: Nielsen Live +3 Hispanic HH Reach of Premiere night linear as well as first 5 days VOD viewing of Vida S1 vs S2.
**Source: Nielsen Live +3 Hispanic and Composite HH audience for HBO, Showtime, Cinemax, and STARZ scripted series (based on average episode premieres).
***Source: Nielsen Hispanic HH UE of STARZ in May 2018 vs June 2019.
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